In the past, you could simply open the yellow pages or any published directory if you want to hire a roofing contractor. You could see there a lot of numbers of good contractors listed in your location. Now, you can find almost every Roof repair contractor on the internet.
Yellow pages today are becoming quite obsolete, together with other forms of traditional advertising like newspapers. According to professionals, Yellow Pages lost 80 percent up to 90 percent of its advertisers compared to its peak 10 years up to 15 years ago.
It might appear at first that the internet made it a lot faster and easier for you to find roofing contractors. However, the truth is that review sites and conventional online search engine haven’t made it necessarily simpler or easier in distinguishing legitimate experts from frauds for you to hire the most reasonably-priced and the best contractor for the work.
Also, the more these contractors know that they could get access to clients through online and put up their own websites, as well as pay for advertised entries in several home project directories, it’s making more of a task for you to look for the right contractor. Hiring a professional roof installer is still the most significant factor for the durability and longevity of your roof, even though looking for a contractor may have changed drastically.
Several roofing types like asphalt shingles could be installed by a roofer that is not experienced. It also doesn’t need the proper equipment. But you must only assign some works to roofing contractors who have training, equipment for the specific roofing material you choose, and specialized knowledge if you decide to go for more premium materials like PVC single ply, Slate tiles, cedar roofing, and metal roofing. A company that comes up first when you search sometimes spend money for the placement.
Meaning, Google’s top rankings are not really a reflection of their quality as contractors. A company that shows up first on the page in a box that is marked “advertisement” are the ones who paid for the placement. It is very easy for a roofing contractor to make fake reviews on their webpage for themselves. It also applies to Yahoo, Yelp, Google, and much more. It means that you must take all the reviews thoroughly and further investigate.
A lot of frauds can easily close up their shop after their scams are discovered and open up a new shop under a new name in the same area. They will again purchase their way back to top 1 of the rankings online. Pulling such scams before was very hard. Compared to the Yellow Pages, the costs of advertising run around five thousand dollars or more for a full-page advertisement. One way to know if the contractor is legit is to ask if they provide any written estimates. It must be detailed. If they fail to give estimates, then the company is probably a scam. Also, do not ask for estimates on the phone. Make sure it is written.